Growth strategy for little locals.
Small Business Brand Sessions is marketing strategy made accessible, affordable and applicable for little local entrepreneurs.
Small businesses can get a long way on their own, but when they hit a ceiling and want to broaden their customer appeal, they can’t afford to take risks with expensive, outsider consultancies who just don’t ‘get’ small business.
As an ex-agency strategist for over 15 years, I helped big businesses with big budgets think about their brand from a customer’s point of view.
I create strategies for disrupting existing customer perceptions and rituals with stronger validations they are looking for.
Getting diagnosed with kids (!) forced me to abandon my agency life, but in doing so, I have been able to help small business owners grow their businesses with simple pivots in thinking from introspective to a customer and category point of view.
Choose the session that is right for you below and get in touch today.
Choose your session...
The Brand Story Session
This session validates your business opportunity. It marries customer demand, the category gap and your business offering to build a very simple story and growth strategy for your brand.
What you’ll get. A brand story that is designed to become your external elevator pitch and a growth strategy for your business.
The guts of it. 2 hours. Normally $550 but only $250 when you refer another business owner to make an enquiry within 7 days of your session.
The Tap Tap Session
This ‘session is tactical marketing genius that will turn your audience into customers and then into advocates. We will run through your customer journey and identify owned, earned and paid touch points, key messages and tactical ideas relevant to your target audience and the buying stage they are in.
What you’ll get. A comprehensive marketing plan to attract and convert your audience.
The guts of it. 2 hours. Normally $950 but only $650 when you refer another business owner to make an enquiry within 7 days of your session
Both sessions w/ bulk discount
Though the Tap Tap session is the most applicable and game changing session you can do to build a comprehensive and customer-centric marketing plan, the genius comes in truly understanding who your brand is, and who it’s for. To ensure you’re making the most out of this, I highly recommend doing both sessions together for the greatest results.
The Social Content Strategy Session
This session is for brand new businesses or those wanting to find a purposeful, engaging and cohesive social content strategy to build their brand, community and sales.
What you’ll get. Content pillars for your social channels and a brand defined values and personality.
The guts of it. 1 hour. Just $500.
About me
“Authenticity has no competitors”
Tēnā koe. I’ve spent 15 years in advertising agencies building strategies for big businesses; from telco’s and tourism to sports brands and universities.
With highlights including the NZ loved breast cancer fundraising campaign ‘Breast Milk’ by Lewis Road Creamery.
I’ve since been diagnosed with kids (!), and an eye condition which means I cannot drive and I want to be home with my two minis, so I have decided to put agency life behind me, and instead use my expertise to help smaller businesses access the same kind of strategic thinking to help them succeed.
I have won APAC effectiveness awards, global creativity awards, national media awards, but still my greatest achievements have been pushing out two human beings.
My top 5 strengths (if you’re a strengths finder fanatic) are perfectly aligned with delving very quickly into a new business, getting your vision and unique category and customer problems, and creating a simple and effective brand plan to achieve the owner’s ambitions for the business (both personal and commercial).
I’m also hilarious*.
*source anonymous.
How it works
1. Email me
2. Book a session (phone, video or in person)
3. Receive the session worksheets
4. Do the session
6. Receive your brand plan
We have helped these locals achieve...
A start-up define their proposition and growth strategy
A tourism outfit retail renovation for domestic market in light of Covid-19
An established brand diversify their product offering
A new digital venture define their elevator pitch for investors and customers
A service business conversion strategy from strong awareness
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